Tyler Gregory Okonma, better known as Tyler, the Creator, is an American rapper, record producer, and music video director. He rose to prominence as the leader and co-founder of the alternative hip hop collective Odd Future and has rapped on and produced songs for nearly every Odd Future release. Okonma creates all the artwork for the group's releases and also designs the group's clothing and other merchandise.
After releasing his debut album Goblin under XL Recordings in April 2011, Okonma signed a joint venture deal for him and his label Odd Future Records, with RED Distribution and Sony Music Entertainment. Following that he released his second studio album Wolf, which was met with generally positive reviews and debuted at number three on the US Billboard 200 selling 90,000 copies in its first week.
In 2011, Okonma started the clothing company Golf Wang, and in 2012, he began hosting an annual music festival named the Camp Flog Gnaw Carnival. He runs his own streaming service named Golf Media; it contains original scripted series from Okonma himself and the Camp Flog Gnaw Carnival is annually streamed there.